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Factors Affecting Attitudes Towards Broadband Adoption in the Kingdom of Saudi Arabia

Factors Affecting Attitudes Towards Broadband Adoption in the Kingdom of Saudi Arabia

Vishanth Weerakkody
Copyright: © 2008 |Pages: 14
ISBN13: 9781599048512|ISBN10: 1599048515|EISBN13: 9781599048529
DOI: 10.4018/978-1-59904-851-2.ch024
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MLA

Weerakkody, Vishanth. "Factors Affecting Attitudes Towards Broadband Adoption in the Kingdom of Saudi Arabia." Handbook of Research on Global Diffusion of Broadband Data Transmission, edited by Yogesh K. Dwivedi, et al., IGI Global, 2008, pp. 380-393. https://doi.org/10.4018/978-1-59904-851-2.ch024

APA

Weerakkody, V. (2008). Factors Affecting Attitudes Towards Broadband Adoption in the Kingdom of Saudi Arabia. In Y. Dwivedi, A. Papazafeiropoulou, & J. Choudrie (Eds.), Handbook of Research on Global Diffusion of Broadband Data Transmission (pp. 380-393). IGI Global. https://doi.org/10.4018/978-1-59904-851-2.ch024

Chicago

Weerakkody, Vishanth. "Factors Affecting Attitudes Towards Broadband Adoption in the Kingdom of Saudi Arabia." In Handbook of Research on Global Diffusion of Broadband Data Transmission, edited by Yogesh K. Dwivedi, Anastasia Papazafeiropoulou, and Jyoti Choudrie, 380-393. Hershey, PA: IGI Global, 2008. https://doi.org/10.4018/978-1-59904-851-2.ch024

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Abstract

Utilizing a survey approach, this research set out to explore the reasons for the slow progress in broadband adoption and investigates the factors that may be affecting the adoption of broadband by KSA consumers. Particular emphasis was placed on individual-level factors such as social and cultural influences. The key findings were that the factors with the main influence on attitude towards adoption of broadband were: (1) usefulness, (2) service quality, (3) age, (4) usage, (5) type of connection, and (6) type of accommodation. Contrary to prediction, although socio-cultural factors such as regulation through filtration of broadband were found to have no significant influence on the adoption of broadband, consumers were aware and largely did not like the regulation. The chapter also provides a discussion on research implications, limitations, and future directions.

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