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Start – Up's for the Generations in Digital Economy

Start – Up's for the Generations in Digital Economy

Iuliana Camelia Stoenică, Alina Stanciu
Copyright: © 2018 |Volume: 9 |Issue: 3 |Pages: 12
ISSN: 1947-8305|EISSN: 1947-8313|EISBN13: 9781522544340|DOI: 10.4018/IJIDE.2018070101
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MLA

Stoenică, Iuliana Camelia, and Alina Stanciu. "Start – Up's for the Generations in Digital Economy." IJIDE vol.9, no.3 2018: pp.1-12. http://doi.org/10.4018/IJIDE.2018070101

APA

Stoenică, I. C. & Stanciu, A. (2018). Start – Up's for the Generations in Digital Economy. International Journal of Innovation in the Digital Economy (IJIDE), 9(3), 1-12. http://doi.org/10.4018/IJIDE.2018070101

Chicago

Stoenică, Iuliana Camelia, and Alina Stanciu. "Start – Up's for the Generations in Digital Economy," International Journal of Innovation in the Digital Economy (IJIDE) 9, no.3: 1-12. http://doi.org/10.4018/IJIDE.2018070101

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Abstract

This article analyses the theories of professional motivation from the perspective of the new generations: X, Y, Z and it contributes to the literature by considering, a first, business models, strategic implications and business opportunities. Each generation has a fundamental values of business: the X Generation has the experience and the financial power; the Millennials have the creativity, passion for the ideas of and DNA technology; and the Z Generation has great freedom and pragmatism.

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