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Internet Protocol Television

Internet Protocol Television

Kate Carney Landow, Michelle Fandre, Raghu Nambiath, Ninad Shringarpure, Harvey Gates, Artur Lugmayr, Scott Barker
Copyright: © 2008 |Pages: 25
ISBN13: 9781599048512|ISBN10: 1599048515|EISBN13: 9781599048529
DOI: 10.4018/978-1-59904-851-2.ch034
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MLA

Landow, Kate Carney, et al. "Internet Protocol Television." Handbook of Research on Global Diffusion of Broadband Data Transmission, edited by Yogesh K. Dwivedi, et al., IGI Global, 2008, pp. 538-562. https://doi.org/10.4018/978-1-59904-851-2.ch034

APA

Landow, K. C., Fandre, M., Nambiath, R., Shringarpure, N., Gates, H., Lugmayr, A., & Barker, S. (2008). Internet Protocol Television. In Y. Dwivedi, A. Papazafeiropoulou, & J. Choudrie (Eds.), Handbook of Research on Global Diffusion of Broadband Data Transmission (pp. 538-562). IGI Global. https://doi.org/10.4018/978-1-59904-851-2.ch034

Chicago

Landow, Kate Carney, et al. "Internet Protocol Television." In Handbook of Research on Global Diffusion of Broadband Data Transmission, edited by Yogesh K. Dwivedi, Anastasia Papazafeiropoulou, and Jyoti Choudrie, 538-562. Hershey, PA: IGI Global, 2008. https://doi.org/10.4018/978-1-59904-851-2.ch034

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Abstract

This chapter focuses on evaluating Internet protocol television (IPTV) business models from different service providers through the prism of the Star Model. The tool is based on Porter’s five forces, as developed by M.E. Porter. The Star Model extends the five Forces into a set of metrics to evaluate current and future business offerings. The Star Model is a simple tool used to identify the strengths and weaknesses of different business models in an appealing geometric shape. To highlight how to use this tool, sample partnership models are analyzed to evaluate the strength of a combined service. This tool will help IPTV service providers and all potential investors to build or identify a sound business model for their target market. The Star Model is explored through multiple case studies in this chapter including CBS, AOL, Google, Sling Media, and YouTube.

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