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Consumer Awareness Towards Financial Inclusion in India: A Study on Mahanagar Co Op Bank Ltd, Mumbai

Consumer Awareness Towards Financial Inclusion in India: A Study on Mahanagar Co Op Bank Ltd, Mumbai

Sanal Nair, Garima Gupta
Copyright: © 2018 |Pages: 21
ISBN13: 9781522540359|ISBN10: 1522540350|EISBN13: 9781522540366
DOI: 10.4018/978-1-5225-4035-9.ch009
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MLA

Nair, Sanal, and Garima Gupta. "Consumer Awareness Towards Financial Inclusion in India: A Study on Mahanagar Co Op Bank Ltd, Mumbai." Marketing Techniques for Financial Inclusion and Development, edited by Dhiraj Jain and Adya Sharma, IGI Global, 2018, pp. 165-185. https://doi.org/10.4018/978-1-5225-4035-9.ch009

APA

Nair, S. & Gupta, G. (2018). Consumer Awareness Towards Financial Inclusion in India: A Study on Mahanagar Co Op Bank Ltd, Mumbai. In D. Jain & A. Sharma (Eds.), Marketing Techniques for Financial Inclusion and Development (pp. 165-185). IGI Global. https://doi.org/10.4018/978-1-5225-4035-9.ch009

Chicago

Nair, Sanal, and Garima Gupta. "Consumer Awareness Towards Financial Inclusion in India: A Study on Mahanagar Co Op Bank Ltd, Mumbai." In Marketing Techniques for Financial Inclusion and Development, edited by Dhiraj Jain and Adya Sharma, 165-185. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-4035-9.ch009

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Abstract

This chapter focuses on researching the consumer awareness of people towards financial inclusion by conducting a study on Mahanagar Co Op Bank in Kharghar, Mumbai. The study adopted survey method to approach the respondents through a well-structured questionnaire. Stratum sampling method was used in order to select the sample respondents and collect data from those who are consumers of Mahanagar Co Op Bank Ltd, Kharghar Branch. A sample size of 150 consumers was taken. Following the data search, analysis was done by applying descriptive analytical tools like standard deviation and mean. The researcher used factor analysis, descriptive statistics, and one-way ANOVA in order to find the difference among the variables. SPSS software has been used for conducting the analytical tests. The results indicated an association between demographic variables and awareness and availing of financial inclusion services by the consumers of the bank. However, there was no association between demographic variables and some of the financial inclusion services.

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