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Cross-Cultural Business Communication: An Anthropological Approach Toward Diminishing Geographic Borders

Cross-Cultural Business Communication: An Anthropological Approach Toward Diminishing Geographic Borders

Tian Guang, Kathy Tian
Copyright: © 2018 |Pages: 16
ISBN13: 9781522537762|ISBN10: 1522537767|EISBN13: 9781522537779
DOI: 10.4018/978-1-5225-3776-2.ch009
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MLA

Guang, Tian, and Kathy Tian. "Cross-Cultural Business Communication: An Anthropological Approach Toward Diminishing Geographic Borders." Handbook of Research on Cross-Cultural Business Education, edited by Chandan Maheshkar and Vinod Sharma, IGI Global, 2018, pp. 183-198. https://doi.org/10.4018/978-1-5225-3776-2.ch009

APA

Guang, T. & Tian, K. (2018). Cross-Cultural Business Communication: An Anthropological Approach Toward Diminishing Geographic Borders. In C. Maheshkar & V. Sharma (Eds.), Handbook of Research on Cross-Cultural Business Education (pp. 183-198). IGI Global. https://doi.org/10.4018/978-1-5225-3776-2.ch009

Chicago

Guang, Tian, and Kathy Tian. "Cross-Cultural Business Communication: An Anthropological Approach Toward Diminishing Geographic Borders." In Handbook of Research on Cross-Cultural Business Education, edited by Chandan Maheshkar and Vinod Sharma, 183-198. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-3776-2.ch009

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Abstract

It is broadly recognized that cultural factors act as invisible barriers in international business communications. As such, understanding cultural differences is an essential skill for both business educators and business practitioners as geographic borders become increasingly fluid. This chapter provides a framework for both business practitioners and educators engaged in international business. Seven themes are suggested for future research: cultural impacts of markets, international vs. domestic business communication, standardization vs. adaptation in cross-cultural communication, cross-cultural dimensions of business communication research, cultural aspects of the business communication mix, cultural aspects of business communication in the service sector, cultural communication implications of the aftermarket, and cross-cultural business communication education and professional training. The chapter concludes with suggestions that business anthropology be adapted as a tool for culture on international business and education.

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