Welcome to the InfoSci Platform
Issues of Cross-Cultural Communications in a Globalizing Era

Issues of Cross-Cultural Communications in a Globalizing Era

Ai-Ling Wang
Copyright: © 2018 |Pages: 17
ISBN13: 9781522554639|ISBN10: 1522554637|EISBN13: 9781522554646
DOI: 10.4018/978-1-5225-5463-9.ch006
Cite Chapter Cite Chapter

MLA

Wang, Ai-Ling. "Issues of Cross-Cultural Communications in a Globalizing Era." Cross-Cultural Perspectives on Technology-Enhanced Language Learning, edited by Dara Tafazoli, et al., IGI Global, 2018, pp. 100-116. https://doi.org/10.4018/978-1-5225-5463-9.ch006

APA

Wang, A. (2018). Issues of Cross-Cultural Communications in a Globalizing Era. In D. Tafazoli, M. Gomez Parra, & C. Huertas-Abril (Eds.), Cross-Cultural Perspectives on Technology-Enhanced Language Learning (pp. 100-116). IGI Global. https://doi.org/10.4018/978-1-5225-5463-9.ch006

Chicago

Wang, Ai-Ling. "Issues of Cross-Cultural Communications in a Globalizing Era." In Cross-Cultural Perspectives on Technology-Enhanced Language Learning, edited by Dara Tafazoli, M. Elena Gomez Parra, and Cristina A. Huertas-Abril, 100-116. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-5463-9.ch006

Export Reference

Mendeley
Favorite

Abstract

This chapter describes issues of cross-cultural communications emerging in an era moving towards globalization. The author identifies three main areas of concern: language, culture, and technology. These issues are not new in cross-cultural communications. However, new issues are emerging. As World Englishes developed, cultural awareness alone is no longer enough to respond to a globalizing era and people are required to possess intercultural competences to be able to function appropriately in the global community. Additionally, new issues relevant to technology are emerging, such as digital divides and flaming in computer-mediated communications. Having discussed these issues, the author provides recommendations for practitioners of cross-cultural communication, including developing cross-cultural exchange programs, developing training programs, focusing on netiquette and respect of different cultures and languages, rather than computer skills, and finally, designing authentic assessment to evaluate students' cross-cultural performance.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.