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Mental Informatics and Agricultural Issues: Global Change vs. Sustainable Agriculture

Mental Informatics and Agricultural Issues: Global Change vs. Sustainable Agriculture

Attila Gere, Dalma Radványi, Richard Sciacca, Howard Moskowitz
Copyright: © 2018 |Pages: 37
ISBN13: 9781522559788|ISBN10: 1522559787|EISBN13: 9781522559795
DOI: 10.4018/978-1-5225-5978-8.ch001
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MLA

Gere, Attila, et al. "Mental Informatics and Agricultural Issues: Global Change vs. Sustainable Agriculture." Innovations and Trends in Environmental and Agricultural Informatics, edited by Petraq Papajorgji and Francois Pinet, IGI Global, 2018, pp. 1-37. https://doi.org/10.4018/978-1-5225-5978-8.ch001

APA

Gere, A., Radványi, D., Sciacca, R., & Moskowitz, H. (2018). Mental Informatics and Agricultural Issues: Global Change vs. Sustainable Agriculture. In P. Papajorgji & F. Pinet (Eds.), Innovations and Trends in Environmental and Agricultural Informatics (pp. 1-37). IGI Global. https://doi.org/10.4018/978-1-5225-5978-8.ch001

Chicago

Gere, Attila, et al. "Mental Informatics and Agricultural Issues: Global Change vs. Sustainable Agriculture." In Innovations and Trends in Environmental and Agricultural Informatics, edited by Petraq Papajorgji and Francois Pinet, 1-37. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-5978-8.ch001

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Abstract

This chapter presents an approach to understanding the importance of connected aspects of a topic, such as the relevance of issues for global change or for sustainable agriculture. The approach, Mind Genomics, identifies a specific topic, creates a battery of related questions which in concert “tell a story,” requires the researcher to provides several alternative answers to those questions, and then tests the answers as combinations, as vignettes. Respondents rate the vignettes on judgmental attributes, such as the degree to which the respondent “agrees” with the story being told by the vignette, or the emotion that the respondent feels when reading the vignette. The analysis of such data shows the impact of each of the answers, the “communication elements,” as a drive of “agreement with the values of the respondent,” and the linkage of each element to a set of emotions. Mind Genomics provides a new tool to understand responses to agricultural issues, creating in its wake the possibility of a new “mental informatics.”

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