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Indian Telecom Industry: Challenges and Use of Analytics to Manage Customer Churn

Indian Telecom Industry: Challenges and Use of Analytics to Manage Customer Churn

Vishal Mahajan, Renuka Mahajan, Richa Misra
Copyright: © 2019 |Pages: 24
ISBN13: 9781522562252|ISBN10: 1522562257|EISBN13: 9781522562269
DOI: 10.4018/978-1-5225-6225-2.ch018
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MLA

Mahajan, Vishal, et al. "Indian Telecom Industry: Challenges and Use of Analytics to Manage Customer Churn." Handbook of Research on Expanding Business Opportunities With Information Systems and Analytics, edited by George Leal Jamil, IGI Global, 2019, pp. 353-376. https://doi.org/10.4018/978-1-5225-6225-2.ch018

APA

Mahajan, V., Mahajan, R., & Misra, R. (2019). Indian Telecom Industry: Challenges and Use of Analytics to Manage Customer Churn. In G. Jamil (Ed.), Handbook of Research on Expanding Business Opportunities With Information Systems and Analytics (pp. 353-376). IGI Global. https://doi.org/10.4018/978-1-5225-6225-2.ch018

Chicago

Mahajan, Vishal, Renuka Mahajan, and Richa Misra. "Indian Telecom Industry: Challenges and Use of Analytics to Manage Customer Churn." In Handbook of Research on Expanding Business Opportunities With Information Systems and Analytics, edited by George Leal Jamil, 353-376. Hershey, PA: IGI Global, 2019. https://doi.org/10.4018/978-1-5225-6225-2.ch018

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Abstract

This chapter begins with an introduction to the telecom sector, communication using mobile phones, and evolution of wireless communication. It presents the current scenario in this sector, the challenges faced by the telecom industry, especially with ever increasing data network traffic. Finally, the possibilities of harnessing the power of big data analytics, new techniques, and technologies that drive innovation in telecom are presented to help service providers make better decisions and react quickly to threats on the competitive horizon.

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