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Impact of Facebook Ads for Sexual Health Promotion via an Educational Web App: A Case Study

Impact of Facebook Ads for Sexual Health Promotion via an Educational Web App: A Case Study

Elia Gabarron, Luis Fernandez Luque, Thomas Roger Schopf, Annie Y.S. Lau, Manuel Armayones, Rolf Wynn, J. Artur Serrano
Copyright: © 2019 |Pages: 14
ISBN13: 9781522569152|ISBN10: 1522569154|EISBN13: 9781522569169
DOI: 10.4018/978-1-5225-6915-2.ch045
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MLA

Gabarron, Elia, et al. "Impact of Facebook Ads for Sexual Health Promotion via an Educational Web App: A Case Study." Healthcare Policy and Reform: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2019, pp. 990-1003. https://doi.org/10.4018/978-1-5225-6915-2.ch045

APA

Gabarron, E., Luque, L. F., Schopf, T. R., Lau, A. Y., Armayones, M., Wynn, R., & Serrano, J. A. (2019). Impact of Facebook Ads for Sexual Health Promotion via an Educational Web App: A Case Study. In I. Management Association (Ed.), Healthcare Policy and Reform: Concepts, Methodologies, Tools, and Applications (pp. 990-1003). IGI Global. https://doi.org/10.4018/978-1-5225-6915-2.ch045

Chicago

Gabarron, Elia, et al. "Impact of Facebook Ads for Sexual Health Promotion via an Educational Web App: A Case Study." In Healthcare Policy and Reform: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 990-1003. Hershey, PA: IGI Global, 2019. https://doi.org/10.4018/978-1-5225-6915-2.ch045

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Abstract

Background: The authors present a case study of a public health campaign, including social media, and aiming at maximizing the use of web app on sexual health. Objective: To analyze the impact of a Facebook fan page, Facebook advertisements, and posters to maximize the number of visits to the educational web app. Methods: The campaign is assessed for 1 year, using data tracked through Facebook statistics and Google Analytics. Results: The site had 3670 visits (10.1 visitors/day, 95%CI 8.7-11.4). During the one-month Facebook Ads campaign, the site received 1263 visits (42.1 visitors/day, 95%CI 37.3-46.9), multiplying by over four the average number of visitors/day. 34.4% of all the participants were recruited during the one-month Facebook ads campaign. Conclusions: Facebook advertisements seem to be a good tool to promote an educational web app on sexual health targeting youth, and to reach a huge number of users rapidly and at a low cost.

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