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How Foreign Tourist Intermediaries Perceive and Sell a Destination: The Case of Portugal

How Foreign Tourist Intermediaries Perceive and Sell a Destination: The Case of Portugal

Ana Mano Gomes, Rui Augusto Costa, António Carrizo Moreira
Copyright: © 2019 |Pages: 30
ISBN13: 9781522558354|ISBN10: 1522558357|ISBN13 Softcover: 9781522588092|EISBN13: 9781522558361
DOI: 10.4018/978-1-5225-5835-4.ch002
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MLA

Gomes, Ana Mano, et al. "How Foreign Tourist Intermediaries Perceive and Sell a Destination: The Case of Portugal." Strategic Perspectives in Destination Marketing, edited by Mark Anthony Camilleri, IGI Global, 2019, pp. 28-57. https://doi.org/10.4018/978-1-5225-5835-4.ch002

APA

Gomes, A. M., Augusto Costa, R., & Moreira, A. C. (2019). How Foreign Tourist Intermediaries Perceive and Sell a Destination: The Case of Portugal. In M. Camilleri (Ed.), Strategic Perspectives in Destination Marketing (pp. 28-57). IGI Global. https://doi.org/10.4018/978-1-5225-5835-4.ch002

Chicago

Gomes, Ana Mano, Rui Augusto Costa, and António Carrizo Moreira. "How Foreign Tourist Intermediaries Perceive and Sell a Destination: The Case of Portugal." In Strategic Perspectives in Destination Marketing, edited by Mark Anthony Camilleri, 28-57. Hershey, PA: IGI Global, 2019. https://doi.org/10.4018/978-1-5225-5835-4.ch002

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Abstract

Research on tourist destination images is vast and embraces many destinations, approaches, and methods. More attention has been given to the perspective of final customers, instead of the ones who sell the tourist products to them. This chapter aims to understand how foreign tourist intermediaries, from the top outbound countries, perceive and sell Portugal as a tourist destination. It aims also to analyze the travel motivations they expect Portugal can satisfy and the information sources used to collect information to create tourist products regarding this destination. Foreign tourist intermediaries have a very positive image of Portugal as a destination, associating it to a set of cognitive attributes and psychological motivations.

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