Welcome to the InfoSci Platform
Reference Hub1
Gamification in Entertainment Industry: Glimpses From Indian Film Industry

Gamification in Entertainment Industry: Glimpses From Indian Film Industry

Savita Sharma, Adarsh Somani
Copyright: © 2019 |Pages: 8
ISBN13: 9781522560647|ISBN10: 1522560645|ISBN13 Softcover: 9781522587781|EISBN13: 9781522560654
DOI: 10.4018/978-1-5225-6064-7.ch014
Cite Chapter Cite Chapter

MLA

Sharma, Savita, and Adarsh Somani. "Gamification in Entertainment Industry: Glimpses From Indian Film Industry." Application of Gaming in New Media Marketing, edited by Pratika Mishra and Swati Oberoi Dham, IGI Global, 2019, pp. 236-243. https://doi.org/10.4018/978-1-5225-6064-7.ch014

APA

Sharma, S. & Somani, A. (2019). Gamification in Entertainment Industry: Glimpses From Indian Film Industry. In P. Mishra & S. Dham (Eds.), Application of Gaming in New Media Marketing (pp. 236-243). IGI Global. https://doi.org/10.4018/978-1-5225-6064-7.ch014

Chicago

Sharma, Savita, and Adarsh Somani. "Gamification in Entertainment Industry: Glimpses From Indian Film Industry." In Application of Gaming in New Media Marketing, edited by Pratika Mishra and Swati Oberoi Dham, 236-243. Hershey, PA: IGI Global, 2019. https://doi.org/10.4018/978-1-5225-6064-7.ch014

Export Reference

Mendeley
Favorite

Abstract

Gamification is a tool used for brand awareness to attract new customers and to make the present customers more loyal towards the product by making them engaged in an enjoyable manner. It has become one of the prominent topics of interest for many academicians and marketing professionals because of the simple reason that it is considered to be the one of effective ways to promote various services and products for many brands and other companies. This chapter explores gamification in the Indian film industry.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.