A Framework for Profiling Prospective Students in Higher Education

A Framework for Profiling Prospective Students in Higher Education

ISBN13: 9781522573654|ISBN10: 1522573658|EISBN13: 9781522573661
DOI: 10.4018/978-1-5225-7365-4.ch046
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MLA

Lakkaraju, Santhosh Kumar, et al. "A Framework for Profiling Prospective Students in Higher Education." Advanced Methodologies and Technologies in Modern Education Delivery, edited by Mehdi Khosrow-Pour, D.B.A., IGI Global, 2019, pp. 585-594. https://doi.org/10.4018/978-1-5225-7365-4.ch046

APA

Lakkaraju, S. K., Tech, D., & Deng, S. (2019). A Framework for Profiling Prospective Students in Higher Education. In M. Khosrow-Pour, D.B.A. (Ed.), Advanced Methodologies and Technologies in Modern Education Delivery (pp. 585-594). IGI Global. https://doi.org/10.4018/978-1-5225-7365-4.ch046

Chicago

Lakkaraju, Santhosh Kumar, Deb Tech, and Shuyuan Deng. "A Framework for Profiling Prospective Students in Higher Education." In Advanced Methodologies and Technologies in Modern Education Delivery, edited by Mehdi Khosrow-Pour, D.B.A., 585-594. Hershey, PA: IGI Global, 2019. https://doi.org/10.4018/978-1-5225-7365-4.ch046

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Abstract

Before purchasing a higher education program, prospects invest a significant amount of time researching different programs. This chapter intends to provide a conceptual framework to profile prospective students by giving an overview of higher education marketing literature and extracting a theoretical model to analyze different prospect decision-making factors. These decision-making factors are further categorized into prospect profiles based on their contextual relevance.

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