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The Value and Scope of GIS in Marketing and Tourism Management

The Value and Scope of GIS in Marketing and Tourism Management

Mertcan Taşçıoğlu, Dursun Yener
Copyright: © 2019 |Pages: 18
ISBN13: 9781522570332|ISBN10: 1522570330|EISBN13: 9781522570349
DOI: 10.4018/978-1-5225-7033-2.ch030
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MLA

Taşçıoğlu, Mertcan, and Dursun Yener. "The Value and Scope of GIS in Marketing and Tourism Management." Environmental Information Systems: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2019, pp. 706-723. https://doi.org/10.4018/978-1-5225-7033-2.ch030

APA

Taşçıoğlu, M. & Yener, D. (2019). The Value and Scope of GIS in Marketing and Tourism Management. In I. Management Association (Ed.), Environmental Information Systems: Concepts, Methodologies, Tools, and Applications (pp. 706-723). IGI Global. https://doi.org/10.4018/978-1-5225-7033-2.ch030

Chicago

Taşçıoğlu, Mertcan, and Dursun Yener. "The Value and Scope of GIS in Marketing and Tourism Management." In Environmental Information Systems: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 706-723. Hershey, PA: IGI Global, 2019. https://doi.org/10.4018/978-1-5225-7033-2.ch030

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Abstract

Geographical information systems (GIS) are the systems that store location-based data and analyze them. GIS originated from the conventional cartographic techniques of simply drawing maps with a pencil and board. Following the adoption of computer technology, GIS further evolved as a geo-referenced dynamic information system, which can today be considered as a multi-disciplinary instrument that links different disciplines like geography, computer science, remote sensing, civil engineering, statistics, marketing, and other social and behavioral sciences. In this chapter, GIS is defined and its importance and functions are described in detail. Usage of GIS in marketing is explained, especially its development in marketing theory. Also, the value and scope of GIS in tourism management with a view to understand the spread of GIS applications in tourism is explored.

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