MLA
Yeboah-Banin, Abena Animwaa, and Margaret Ivy Amoakohene. "The Dark Side of Multi-Platform Advertising in an Emerging Economy Context." Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2019, pp. 14-32. https://doi.org/10.4018/978-1-5225-7116-2.ch002
APA
Yeboah-Banin, A. A. & Amoakohene, M. I. (2019). The Dark Side of Multi-Platform Advertising in an Emerging Economy Context. In I. Management Association (Ed.), Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications (pp. 14-32). IGI Global. https://doi.org/10.4018/978-1-5225-7116-2.ch002
Chicago
Yeboah-Banin, Abena Animwaa, and Margaret Ivy Amoakohene. "The Dark Side of Multi-Platform Advertising in an Emerging Economy Context." In Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 14-32. Hershey, PA: IGI Global, 2019. https://doi.org/10.4018/978-1-5225-7116-2.ch002
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