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Social Media Credit Scoring

Social Media Credit Scoring

Billie Anderson, J. Michael Hardin
Copyright: © 2019 |Pages: 11
ISBN13: 9781522576013|ISBN10: 1522576010|EISBN13: 9781522576020
DOI: 10.4018/978-1-5225-7601-3.ch043
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MLA

Anderson, Billie, and J. Michael Hardin. "Social Media Credit Scoring." Advanced Methodologies and Technologies in Media and Communications, edited by Mehdi Khosrow-Pour, D.B.A., IGI Global, 2019, pp. 539-549. https://doi.org/10.4018/978-1-5225-7601-3.ch043

APA

Anderson, B. & Hardin, J. M. (2019). Social Media Credit Scoring. In M. Khosrow-Pour, D.B.A. (Ed.), Advanced Methodologies and Technologies in Media and Communications (pp. 539-549). IGI Global. https://doi.org/10.4018/978-1-5225-7601-3.ch043

Chicago

Anderson, Billie, and J. Michael Hardin. "Social Media Credit Scoring." In Advanced Methodologies and Technologies in Media and Communications, edited by Mehdi Khosrow-Pour, D.B.A., 539-549. Hershey, PA: IGI Global, 2019. https://doi.org/10.4018/978-1-5225-7601-3.ch043

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Abstract

This chapter provides an overview of credit scoring and discusses how credit scoring is evolving within the context of social media. The main focus of the chapter is how financial institutions have begun incorporating a credit applicant's social media activity such as Facebook and Twitter into the risk associated with a financial loan. Traditional financial organizations such as FICO to relatively new start-up companies such as Lenddo are highlighted; the way in which these companies are incorporating big data sources such as social media data into their loan-making decisions are discussed.

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