Welcome to the InfoSci Platform
Composite Indicators for Measuring the Popularity of Portugal and Its Tourism Regions Using Google Trends

Composite Indicators for Measuring the Popularity of Portugal and Its Tourism Regions Using Google Trends

Maria Gorete Ferreira Dinis, Carlos Manuel Martins da Costa, Osvaldo Manuel da Rocha Pacheco
Copyright: © 2019 |Pages: 27
ISBN13: 9781522563075|ISBN10: 1522563075|EISBN13: 9781522563082
DOI: 10.4018/978-1-5225-6307-5.ch011
Cite Chapter Cite Chapter

MLA

Dinis, Maria Gorete Ferreira, et al. "Composite Indicators for Measuring the Popularity of Portugal and Its Tourism Regions Using Google Trends." Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy, edited by Luísa Cagica Carvalho and Pedro Isaías, IGI Global, 2019, pp. 242-268. https://doi.org/10.4018/978-1-5225-6307-5.ch011

APA

Dinis, M. G., Martins da Costa, C. M., & Pacheco, O. M. (2019). Composite Indicators for Measuring the Popularity of Portugal and Its Tourism Regions Using Google Trends. In L. Carvalho & P. Isaías (Eds.), Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy (pp. 242-268). IGI Global. https://doi.org/10.4018/978-1-5225-6307-5.ch011

Chicago

Dinis, Maria Gorete Ferreira, Carlos Manuel Martins da Costa, and Osvaldo Manuel da Rocha Pacheco. "Composite Indicators for Measuring the Popularity of Portugal and Its Tourism Regions Using Google Trends." In Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy, edited by Luísa Cagica Carvalho and Pedro Isaías, 242-268. Hershey, PA: IGI Global, 2019. https://doi.org/10.4018/978-1-5225-6307-5.ch011

Export Reference

Mendeley
Favorite

Abstract

The aim of this chapter is to present composite indicators that contribute to the understanding of online interest of Portuguese people for domestic tourism at national and regional level and by characteristic tourism product in each region of the country. For the construction of the composite indicators, data was collected for one year using the Google Trends tool, for a set of a priori defined search terms representative of the Portugal destination and its regions. The composite indicators result from the average weighting of seven primary indicators, composed of fifteen sub-indicators, which were proposed based on the conceptual framework of the Tourism Satellite Account. The results indicate that the interest of the Portuguese people by Portugal and its regions shows a seasonal behavior whose accent varies according to the tourism region, as well as the characteristics tourism products.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.