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Big Data, Who Are You?

Big Data, Who Are You?

Copyright: © 2019 |Pages: 27
ISBN13: 9781522576099|ISBN10: 1522576096|ISBN13 Softcover: 9781522587101|EISBN13: 9781522576105
DOI: 10.4018/978-1-5225-7609-9.ch001
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MLA

Soraya Sedkaoui. "Big Data, Who Are You?." Big Data Analytics for Entrepreneurial Success, IGI Global, 2019, pp.1-27. https://doi.org/10.4018/978-1-5225-7609-9.ch001

APA

S. Sedkaoui (2019). Big Data, Who Are You?. IGI Global. https://doi.org/10.4018/978-1-5225-7609-9.ch001

Chicago

Soraya Sedkaoui. "Big Data, Who Are You?." In Big Data Analytics for Entrepreneurial Success. Hershey, PA: IGI Global, 2019. https://doi.org/10.4018/978-1-5225-7609-9.ch001

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Abstract

When you hear “big data” probably you think like most, to a rather heavy file that includes diverse information, or a real iceberg that hides a large portion of its real mass. But we have not to think so about big data. Yes! You can worry about it. But you can very well choose to see it as a potential which allows you to create value. I would say even more that you must choose to take advantage of this large amount of data! Data or big data are primarily a way to segment your target. It is a collection of information that is analyzed, processed, and arranged to be profitable. So, do not let data phobia hold you back, just keep calm because this first chapter gives you an overview of what the concept big data encompasses, and you will realize by yourself that it is an exciting field.

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