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Digital Citizenship as New Culture Policy Through Public Affairs Perspective

Digital Citizenship as New Culture Policy Through Public Affairs Perspective

Seda Mengü, Ece Karadogan Doruk, Emine Yavasgel
Copyright: © 2019 |Pages: 29
ISBN13: 9781522569985|ISBN10: 1522569987|EISBN13: 9781522569992
DOI: 10.4018/978-1-5225-6998-5.ch016
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MLA

Mengü, Seda, et al. "Digital Citizenship as New Culture Policy Through Public Affairs Perspective." Handbook of Research on Examining Cultural Policies Through Digital Communication, edited by Betül Önay Dogan and Derya Gül Ünlü, IGI Global, 2019, pp. 333-361. https://doi.org/10.4018/978-1-5225-6998-5.ch016

APA

Mengü, S., Doruk, E. K., & Yavasgel, E. (2019). Digital Citizenship as New Culture Policy Through Public Affairs Perspective. In B. Önay Dogan & D. Gül Ünlü (Eds.), Handbook of Research on Examining Cultural Policies Through Digital Communication (pp. 333-361). IGI Global. https://doi.org/10.4018/978-1-5225-6998-5.ch016

Chicago

Mengü, Seda, Ece Karadogan Doruk, and Emine Yavasgel. "Digital Citizenship as New Culture Policy Through Public Affairs Perspective." In Handbook of Research on Examining Cultural Policies Through Digital Communication, edited by Betül Önay Dogan and Derya Gül Ünlü, 333-361. Hershey, PA: IGI Global, 2019. https://doi.org/10.4018/978-1-5225-6998-5.ch016

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Abstract

Relation can be defined as the expectations of parties from each other with regard to their actions, depending on the type of interaction between them. Awareness, effect, benefit, and reciprocity of actions are the components of successful relations. Relationship management in public relations encompasses the development, sustainability, promotion, and maintenance of mutual benefit relations between institutions and their target groups. The purpose of relationship management is to build relations and form communities. The change in our life culture has also transformed the modes of corporate communication and obliged the realization of sustainable relationship management with publics. Hence, in this chapter, all dimensions of digital citizenship as a new culture policy and different ways that publics meet their needs will be discussed. In this sense, the activities of Turkish Telecom Corporation related to digital citizenship will be analyzed.

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