Welcome to the InfoSci Platform
Telecommunication Customer Demand Management

Telecommunication Customer Demand Management

Jiayin Qi, Yajing Si, Jing Tan, Yangming Zhang
Copyright: © 2009 |Pages: 15
ISBN13: 9781605661940|ISBN10: 1605661945|EISBN13: 9781605661957
DOI: 10.4018/978-1-60566-194-0.ch023
Cite Chapter Cite Chapter

MLA

Qi, Jiayin, et al. "Telecommunication Customer Demand Management." Handbook of Research on Telecommunications Planning and Management for Business, edited by In Lee, IGI Global, 2009, pp. 364-378. https://doi.org/10.4018/978-1-60566-194-0.ch023

APA

Qi, J., Si, Y., Tan, J., & Zhang, Y. (2009). Telecommunication Customer Demand Management. In I. Lee (Ed.), Handbook of Research on Telecommunications Planning and Management for Business (pp. 364-378). IGI Global. https://doi.org/10.4018/978-1-60566-194-0.ch023

Chicago

Qi, Jiayin, et al. "Telecommunication Customer Demand Management." In Handbook of Research on Telecommunications Planning and Management for Business, edited by In Lee, 364-378. Hershey, PA: IGI Global, 2009. https://doi.org/10.4018/978-1-60566-194-0.ch023

Export Reference

Mendeley
Favorite

Abstract

In the highly competitive environment, the real-time and dynamic customer demand analysis technology is required by the enterprise information systems in order to respond to customer demand efficiently and automatically. Based on a customer value hierarchy model, this chapter proposes a customer demand analysis method and proposes ways to capture customer demand knowledge. Then, we present a novel product recommendation approach, which involves the customer value hierarchy model into traditional recommender systems. Through the above steps, the telecom operators can get their customer demand and respond to their demand automatically.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.