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Global Marketing of Higher Education E-Learning

Global Marketing of Higher Education E-Learning

Evan G. Mense, Christopher J. Garretson, Pamela A. Lemoine, Michael D. Richardson
Copyright: © 2018 |Volume: 8 |Issue: 2 |Pages: 16
ISSN: 2155-5605|EISSN: 2155-5613|EISBN13: 9781522546108|DOI: 10.4018/IJTEM.2018070104
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MLA

Mense, Evan G., et al. "Global Marketing of Higher Education E-Learning." IJTEM vol.8, no.2 2018: pp.59-74. http://doi.org/10.4018/IJTEM.2018070104

APA

Mense, E. G., Garretson, C. J., Lemoine, P. A., & Richardson, M. D. (2018). Global Marketing of Higher Education E-Learning. International Journal of Technology and Educational Marketing (IJTEM), 8(2), 59-74. http://doi.org/10.4018/IJTEM.2018070104

Chicago

Mense, Evan G., et al. "Global Marketing of Higher Education E-Learning," International Journal of Technology and Educational Marketing (IJTEM) 8, no.2: 59-74. http://doi.org/10.4018/IJTEM.2018070104

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Abstract

Many business and political leaders speculate that globalization is rapidly connecting all aspects of international political, economic, cultural, and social life. One of the most used aspects of globalization is the continued development of instructional technology, particularly e-learning. As a result, e-learning and distance learning technologies have accelerated tremendously during the last decade. e-learning necessitates changes in development and delivery of instructional content, including altered instructional methods and the expansion of support services for e-learning activities. These new information technologies significantly influence most aspects of higher education, both globally and locally. Changes in teaching and learning have impacted everyone associated with applying technology to the global delivery of learning services. E-learning has increasingly become the vehicle of choice for many higher education institutions and corporate clients who are actively engaged in creating diverse international markets for their goods and services.

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