MLA
Morgado, Andre Vilares. "Bridging the Academic-Practitioner Divide in Marketing: The Role of Business Schools." Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession, edited by Margarida M. Pinheiro, et al., IGI Global, 2019, pp. 39-61. https://doi.org/10.4018/978-1-5225-6295-5.ch006
APA
Morgado, A. V. (2019). Bridging the Academic-Practitioner Divide in Marketing: The Role of Business Schools. In M. Pinheiro, A. Estima, & S. Marques (Eds.), Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession (pp. 39-61). IGI Global. https://doi.org/10.4018/978-1-5225-6295-5.ch006
Chicago
Morgado, Andre Vilares. "Bridging the Academic-Practitioner Divide in Marketing: The Role of Business Schools." In Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession, edited by Margarida M. Pinheiro, Ana Estima, and Susana Marques, 39-61. Hershey, PA: IGI Global, 2019. https://doi.org/10.4018/978-1-5225-6295-5.ch006
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