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Engaging Students and Communities Through Service Learning and Community-Academia Partnerships: Lessons From Social Marketing Education

Engaging Students and Communities Through Service Learning and Community-Academia Partnerships: Lessons From Social Marketing Education

Marco Bardus, Christine T. Domegan, L. Suzanne Suggs, Bent Egberg Mikkelsen
Copyright: © 2019 |Pages: 33
ISBN13: 9781522562955|ISBN10: 1522562958|ISBN13 Softcover: 9781522586913|EISBN13: 9781522562962
DOI: 10.4018/978-1-5225-6295-5.ch008
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MLA

Bardus, Marco, et al. "Engaging Students and Communities Through Service Learning and Community-Academia Partnerships: Lessons From Social Marketing Education." Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession, edited by Margarida M. Pinheiro, et al., IGI Global, 2019, pp. 84-116. https://doi.org/10.4018/978-1-5225-6295-5.ch008

APA

Bardus, M., Domegan, C. T., Suggs, L. S., & Mikkelsen, B. E. (2019). Engaging Students and Communities Through Service Learning and Community-Academia Partnerships: Lessons From Social Marketing Education. In M. Pinheiro, A. Estima, & S. Marques (Eds.), Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession (pp. 84-116). IGI Global. https://doi.org/10.4018/978-1-5225-6295-5.ch008

Chicago

Bardus, Marco, et al. "Engaging Students and Communities Through Service Learning and Community-Academia Partnerships: Lessons From Social Marketing Education." In Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession, edited by Margarida M. Pinheiro, Ana Estima, and Susana Marques, 84-116. Hershey, PA: IGI Global, 2019. https://doi.org/10.4018/978-1-5225-6295-5.ch008

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Abstract

In this chapter, the authors present cases from four teaching marketing education experiences, based on community engagement and service learning principles. The cases address environmental and social issues (i.e., waste minimization [Lebanon], food consumption [Denmark], intellectual disability [Ireland], water consumption, and plastic waste reduction [Switzerland]). This chapter stems from discussions generated during a thematic workshop the authors organized at the 3rd European Social Marketing Conference, held in Espoo, Finland, on September 22, 2016. Through these cases, the authors aim to stimulate critical reflection on the role of service learning in the broader marketing education and on the intersection between education and profession.

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