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Strategy Selection for Organizational Performance of Turkish Banking Sector With the Integrated Multi-Dimensional Decision-Making Approach

Hasan Dinçer, Serhat Yüksel, İpek Tamara Çetiner

Source Title: Handbook of Research on Contemporary Approaches in Management and Organizational Strategy

ISBN13: 9781522563013|ISBN10: 1522563016|EISBN13: 9781522563020

DOI: 10.4018/978-1-5225-6301-3.ch014

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MLA

Dinçer, Hasan, et al. "Strategy Selection for Organizational Performance of Turkish Banking Sector With the Integrated Multi-Dimensional Decision-Making Approach." Handbook of Research on Contemporary Approaches in Management and Organizational Strategy, edited by Çağlar Doğru, IGI Global, 2019, pp. 273-291. https://doi.org/10.4018/978-1-5225-6301-3.ch014

APA

Dinçer, H., Yüksel, S., & Çetiner, İ. T. (2019). Strategy Selection for Organizational Performance of Turkish Banking Sector With the Integrated Multi-Dimensional Decision-Making Approach. In Ç. Doğru (Ed.), Handbook of Research on Contemporary Approaches in Management and Organizational Strategy (pp. 273-291). IGI Global. https://doi.org/10.4018/978-1-5225-6301-3.ch014

Chicago

Dinçer, Hasan, Serhat Yüksel, and İpek Tamara Çetiner. "Strategy Selection for Organizational Performance of Turkish Banking Sector With the Integrated Multi-Dimensional Decision-Making Approach." In Handbook of Research on Contemporary Approaches in Management and Organizational Strategy, edited by Çağlar Doğru, 273-291. Hershey, PA: IGI Global, 2019. https://doi.org/10.4018/978-1-5225-6301-3.ch014

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Abstract

The aim of this chapter is to determine the best strategy for Turkish deposit banks and rank these banks according to the performance regarding strategy development. Within this scope, four different dimensions and 12 different criteria are selected based on balanced scorecard approach and a modified multi-criteria decision-making model is implemented. By using fuzzy DEMATEL approach, it is determined that the criterion of customer expectation has the highest importance. With the help of fuzzy TOPSIS method, it is also concluded that private and foreign banks are more successful than state banks. Thus, it is recommended that Turkish deposit banks should create their strategies based on customer expectations. Within this framework, the banks firstly conduct a survey for their customers to understand their expectations.

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Strategy Selection for Organizational Performance of Turkish Banking Sector With the Integrated Multi-Dimensional Decision-Making Approach

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