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Retail Prices and E-Commerce

Retail Prices and E-Commerce

Jihui Chen
Copyright: © 2019 |Pages: 12
ISBN13: 9781522577669|ISBN10: 1522577661|EISBN13: 9781522577676
DOI: 10.4018/978-1-5225-7766-9.ch025
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MLA

Chen, Jihui. "Retail Prices and E-Commerce." Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship, edited by Mehdi Khosrow-Pour, D.B.A., IGI Global, 2019, pp. 315-326. https://doi.org/10.4018/978-1-5225-7766-9.ch025

APA

Chen, J. (2019). Retail Prices and E-Commerce. In M. Khosrow-Pour, D.B.A. (Ed.), Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship (pp. 315-326). IGI Global. https://doi.org/10.4018/978-1-5225-7766-9.ch025

Chicago

Chen, Jihui. "Retail Prices and E-Commerce." In Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship, edited by Mehdi Khosrow-Pour, D.B.A., 315-326. Hershey, PA: IGI Global, 2019. https://doi.org/10.4018/978-1-5225-7766-9.ch025

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Abstract

This chapter provides a broad survey of recent literature on online price dispersion in the fields of economics, information system, and marketing, and offers a number of explanations documented in various electronic retailing markets from both the demand and supply sides, such as branding/reputation, market competition, consumer heterogeneity, dynamic pricing, and oligopoly strategies, to name a few. In addition, it also discusses several potential directions for future research in this area.

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