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Copyright: © 2019 |Pages: 55
ISBN13: 9781522571551|ISBN10: 1522571558|ISBN13 Softcover: 9781522586791|EISBN13: 9781522571568
DOI: 10.4018/978-1-5225-7155-1.ch002
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MLA

Joana Coutinho Sousa and Jorge Gaspar. "Start." Knowledge-Driven Innovation in Start-Ups and SMEs: Emerging Research and Opportunities, IGI Global, 2019, pp.21-75. https://doi.org/10.4018/978-1-5225-7155-1.ch002

APA

J. Coutinho Sousa & J. Gaspar (2019). Start. IGI Global. https://doi.org/10.4018/978-1-5225-7155-1.ch002

Chicago

Joana Coutinho Sousa and Jorge Gaspar. "Start." In Knowledge-Driven Innovation in Start-Ups and SMEs: Emerging Research and Opportunities. Hershey, PA: IGI Global, 2019. https://doi.org/10.4018/978-1-5225-7155-1.ch002

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Abstract

This chapter aims at explaining the start phase of the innovation process. Several steps are explained in detail and some examples are given. During the explanation, the importance of innovation in companies is also highlighted. Step 1 of the innovation process starts in two ways: 1) an idea that is then identified as overcoming some market needs or disruptive; 2) a market problem is identified and then an idea is designed. The next sub-steps are common (i.e., from the dream [the idea] the design of it must be done). This will involve structuring the idea by identifying the main features, the benefits, and how to make money from it. After that, the clarification about the type of innovation it is also very important.

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