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Analytics in Public Policy Related to Service Sector

Analytics in Public Policy Related to Service Sector

Maryam Ebrahimi
Copyright: © 2019 |Pages: 19
ISBN13: 9781522575016|ISBN10: 1522575014|EISBN13: 9781522575023
DOI: 10.4018/978-1-5225-7501-6.ch012
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MLA

Ebrahimi, Maryam. "Analytics in Public Policy Related to Service Sector." Web Services: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2019, pp. 185-203. https://doi.org/10.4018/978-1-5225-7501-6.ch012

APA

Ebrahimi, M. (2019). Analytics in Public Policy Related to Service Sector. In I. Management Association (Ed.), Web Services: Concepts, Methodologies, Tools, and Applications (pp. 185-203). IGI Global. https://doi.org/10.4018/978-1-5225-7501-6.ch012

Chicago

Ebrahimi, Maryam. "Analytics in Public Policy Related to Service Sector." In Web Services: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 185-203. Hershey, PA: IGI Global, 2019. https://doi.org/10.4018/978-1-5225-7501-6.ch012

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Abstract

Big Data is transforming industries such as healthcare, financial services and banking, insurance, pharmacy, and telecommunication. Big Data concerns datasets that are not only big, but also high in variety and velocity, which makes them difficult to manage applying traditional tools and techniques. Big Data causes multitude benefits and advantages for industries such as marketing and selling, fraud detection, competitive advantage, risk reduction, and finally decision making and policy making. Due to the rapid growth of such data, methodologies and conceptual architectures need to be studied and provided in order to handle and extract value and knowledge from these data. The purpose of this chapter is studying Big Data benefits, characteristics, methodologies, and conceptual architectures in five different industries. Finally, according to the studies, a comprehensive methodology and architecture are proposed which might be applicable in service sector and one of the useful outcomes can be public policies.

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