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Applying Social Media Intelligence for Successful Business Management

Applying Social Media Intelligence for Successful Business Management

Sérgio Maravilhas
Copyright: © 2019 |Pages: 30
ISBN13: 9781522573906|ISBN10: 1522573909|ISBN13 Softcover: 9781522586647|EISBN13: 9781522573913
DOI: 10.4018/978-1-5225-7390-6.ch001
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MLA

Maravilhas, Sérgio. "Applying Social Media Intelligence for Successful Business Management." Strategic Collaborative Innovations in Organizational Systems, edited by Mambo Mupepi and Robert Costello, IGI Global, 2019, pp. 1-30. https://doi.org/10.4018/978-1-5225-7390-6.ch001

APA

Maravilhas, S. (2019). Applying Social Media Intelligence for Successful Business Management. In M. Mupepi & R. Costello (Eds.), Strategic Collaborative Innovations in Organizational Systems (pp. 1-30). IGI Global. https://doi.org/10.4018/978-1-5225-7390-6.ch001

Chicago

Maravilhas, Sérgio. "Applying Social Media Intelligence for Successful Business Management." In Strategic Collaborative Innovations in Organizational Systems, edited by Mambo Mupepi and Robert Costello, 1-30. Hershey, PA: IGI Global, 2019. https://doi.org/10.4018/978-1-5225-7390-6.ch001

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Abstract

Marketing trends and competitive information is needed for clear decision making about what products to develop for what customers, at what cost, and through which distribution channels, reducing the uncertainty that a new product/service development always brings. There are several characteristics that describe the quality of information that will allow the analysis of the value of the information used. Information is an important aid in the decision-making process and must be of quality to improve its value. Social media intelligence allows the knowledge of competitors' moves and the analysis of trends from the communications exchanged in the networks of individual consumers, making it easy for companies to develop solutions according to their clients and prospects desires. Learning how to extract quality, unbiased, valuable information from these social tools is the aim of this chapter.

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