Welcome to the InfoSci Platform
Facebook Dominant, Majority, Growing, and Emerge a Marketing Segmentation Approach

Facebook Dominant, Majority, Growing, and Emerge a Marketing Segmentation Approach

Chunsing (Alan) Yung
Copyright: © 2018 |Volume: 10 |Issue: 1 |Pages: 16
ISSN: 1942-9010|EISSN: 1942-9029|EISBN13: 9781522543909|DOI: 10.4018/IJVCSN.2018010101
Cite Article Cite Article

MLA

Chunsing (Alan) Yung. "Facebook Dominant, Majority, Growing, and Emerge a Marketing Segmentation Approach." IJVCSN vol.10, no.1 2018: pp.1-16. http://doi.org/10.4018/IJVCSN.2018010101

APA

Chunsing (Alan) Yung. (2018). Facebook Dominant, Majority, Growing, and Emerge a Marketing Segmentation Approach. International Journal of Virtual Communities and Social Networking (IJVCSN), 10(1), 1-16. http://doi.org/10.4018/IJVCSN.2018010101

Chicago

Chunsing (Alan) Yung. "Facebook Dominant, Majority, Growing, and Emerge a Marketing Segmentation Approach," International Journal of Virtual Communities and Social Networking (IJVCSN) 10, no.1: 1-16. http://doi.org/10.4018/IJVCSN.2018010101

Export Reference

Mendeley
Favorite Full-Issue Download

Abstract

As of March 2018, the number one online social network has 2.13 billion monthly active users. These 2.13 billion users are part of the Facebook Divide. The Facebook Divide Index has provided a new way to segment markets. On the country level, the four segments of Facebook Dominant, Facebook Majority, Facebook Growing, and Facebook Emerge have been proposed. In addition, users are categorized into Facebook Native, Facebook Immigrant, and Facebook Isolate. The new segmentation model allows marketers to produce different alternatives to market segmentation.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.