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The Independency of Corporate Social Responsibility Communication From Cultural Dimensions on Corporate Websites

The Independency of Corporate Social Responsibility Communication From Cultural Dimensions on Corporate Websites

Copyright: © 2019 |Pages: 27
ISBN13: 9781522579465|ISBN10: 152257946X|EISBN13: 9781522579472
DOI: 10.4018/978-1-5225-7946-5.ch006
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MLA

Maria Palazzo. "The Independency of Corporate Social Responsibility Communication From Cultural Dimensions on Corporate Websites." Linking Cultural Dimensions and CSR Communication: Emerging Research and Opportunities, IGI Global, 2019, pp.126-152. https://doi.org/10.4018/978-1-5225-7946-5.ch006

APA

M. Palazzo (2019). The Independency of Corporate Social Responsibility Communication From Cultural Dimensions on Corporate Websites. IGI Global. https://doi.org/10.4018/978-1-5225-7946-5.ch006

Chicago

Maria Palazzo. "The Independency of Corporate Social Responsibility Communication From Cultural Dimensions on Corporate Websites." In Linking Cultural Dimensions and CSR Communication: Emerging Research and Opportunities. Hershey, PA: IGI Global, 2019. https://doi.org/10.4018/978-1-5225-7946-5.ch006

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Abstract

The chapter starts presenting the main elements of the coding scheme, previously introduced, that the author used to analyse the cultural impact on corporate social responsibility (CSR) communication on company websites. It presents the results of a quantitative content analysis of the websites of 352 organisations belonging to different geographical areas and included in the Dow Jones Sustainability World Index (DJSWI) and in the Hang Seng (Mainland and HK) Corporate Sustainability Index (HSMHUS). The findings show that Hofstede's cultural dimensions and online CSR communication belong to two different levels of analysis: one is innate, intuitive, and diffusive, while the other one is planned, intentional, and rational. Thus, the findings suggest that cultural dimensions are factors that need to be analysed as social aspects, while CSR communication on corporate websites has to be explored as a strategic feature. Finally, the chapter recommends areas for further discussion and research about the relation between traditional culture, culture of the Internet, and CSR, reflecting on the achieved results that largely differ from previous studies related to Hofstede's cultural dimensions and CSR communication.

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