Welcome to the InfoSci Platform
Reference Hub1
The Unit of Analysis and the Validity of Web Log Data

The Unit of Analysis and the Validity of Web Log Data

Gi Woong Yun
Copyright: © 2009 |Pages: 16
ISBN13: 9781599049748|ISBN10: 1599049740|EISBN13: 9781599049755
DOI: 10.4018/978-1-59904-974-8.ch009
Cite Chapter Cite Chapter

MLA

Woong Yun, Gi. "The Unit of Analysis and the Validity of Web Log Data." Handbook of Research on Web Log Analysis, edited by Bernard J. Jansen, et al., IGI Global, 2009, pp. 165-180. https://doi.org/10.4018/978-1-59904-974-8.ch009

APA

Woong Yun, G. (2009). The Unit of Analysis and the Validity of Web Log Data. In B. Jansen, A. Spink, & I. Taksa (Eds.), Handbook of Research on Web Log Analysis (pp. 165-180). IGI Global. https://doi.org/10.4018/978-1-59904-974-8.ch009

Chicago

Woong Yun, Gi. "The Unit of Analysis and the Validity of Web Log Data." In Handbook of Research on Web Log Analysis, edited by Bernard J. Jansen, Amanda Spink, and Isak Taksa , 165-180. Hershey, PA: IGI Global, 2009. https://doi.org/10.4018/978-1-59904-974-8.ch009

Export Reference

Mendeley
Favorite

Abstract

This chapter discusses validity of units of analysis of Web log data. First, Web log units are compared to the unit of analysis of television to understand the conceptual issues of media use unit of analysis. Second, the validity of both Client-side and Server-side Web log data are examined along with benefits and shortcomings of each Web log data. Each method has implications on cost, privacy, cache memory, session, attention, and many other areas of concerns. The challenges were not only theoretical but, also, methodological. In the end, Server-side Web log data turns out to have more potentials than it is originally speculated. Nonetheless, researchers should decide the best research method for their research and they should carefully design research to claim the validity of their data. This chapter provides some valuable recommendations for both Client-side and Server-side Web log researchers.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.