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From Analysis to Estimation of User Behavior

From Analysis to Estimation of User Behavior

Seda Ozmutlu, Huseyin C. Ozmutlu, Amanda Spink
Copyright: © 2009 |Pages: 21
ISBN13: 9781599049748|ISBN10: 1599049740|EISBN13: 9781599049755
DOI: 10.4018/978-1-59904-974-8.ch011
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MLA

Ozmutlu, Seda, et al. "From Analysis to Estimation of User Behavior." Handbook of Research on Web Log Analysis, edited by Bernard J. Jansen, et al., IGI Global, 2009, pp. 206-226. https://doi.org/10.4018/978-1-59904-974-8.ch011

APA

Ozmutlu, S., Ozmutlu, H. C., & Spink, A. (2009). From Analysis to Estimation of User Behavior. In B. Jansen, A. Spink, & I. Taksa (Eds.), Handbook of Research on Web Log Analysis (pp. 206-226). IGI Global. https://doi.org/10.4018/978-1-59904-974-8.ch011

Chicago

Ozmutlu, Seda, Huseyin C. Ozmutlu, and Amanda Spink. "From Analysis to Estimation of User Behavior." In Handbook of Research on Web Log Analysis, edited by Bernard J. Jansen, Amanda Spink, and Isak Taksa , 206-226. Hershey, PA: IGI Global, 2009. https://doi.org/10.4018/978-1-59904-974-8.ch011

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Abstract

This chapter summarizes the progress of search engine user behavior analysis from search engine transaction log analysis to estimation of user behavior. Correct estimation of user information searching behavior paves the way to more successful and even personalized search engines. However, estimation of user behavior is not a simple task. It closely relates to natural language processing and human computer interaction, and requires preliminary analysis of user behavior and careful user profiling. This chapter details the studies performed on analysis and estimation of search engine user behavior, and surveys analytical methods that have been and can be used, and the challenges and research opportunities related to search engine user behavior or transaction log query analysis and estimation.

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