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The Future of Apps: A Smart Investment for Business

The Future of Apps: A Smart Investment for Business

Cathrine Linnes, Brian R. Metcalf, Milad Kalantari Shahijan
Copyright: © 2019 |Pages: 17
ISBN13: 9781522579090|ISBN10: 1522579095|EISBN13: 9781522579106
DOI: 10.4018/978-1-5225-7909-0.ch027
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MLA

Linnes, Cathrine, et al. "The Future of Apps: A Smart Investment for Business." Multigenerational Online Behavior and Media Use: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2019, pp. 511-527. https://doi.org/10.4018/978-1-5225-7909-0.ch027

APA

Linnes, C., Metcalf, B. R., & Shahijan, M. K. (2019). The Future of Apps: A Smart Investment for Business. In I. Management Association (Ed.), Multigenerational Online Behavior and Media Use: Concepts, Methodologies, Tools, and Applications (pp. 511-527). IGI Global. https://doi.org/10.4018/978-1-5225-7909-0.ch027

Chicago

Linnes, Cathrine, Brian R. Metcalf, and Milad Kalantari Shahijan. "The Future of Apps: A Smart Investment for Business." In Multigenerational Online Behavior and Media Use: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 511-527. Hershey, PA: IGI Global, 2019. https://doi.org/10.4018/978-1-5225-7909-0.ch027

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Abstract

Apps have the solutions for many things and consumers have them right in their pocket. Just think about a holiday. From the booking of flight tickets, making a hotel reservation, sharing it with your friends, ordering a rental car, paying for apparel, and so on. You can use your smartphone for almost everything these days and most apps are connected with social media sites. Even though many users do not want to pay lots of money for apps, experts still forecast huge growth. There is a big different on how consumers used apps 5 years ago and how they use apps today. Today consumers are demanding apps that can fulfil many different needs and are much more individualized. This high and consuming demand forces the developers the use large amounts of data before they can be able to meet these needs.

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