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Beware!: A Multimodal Analysis of Cautionary Tales in Strategic Cybersecurity Messaging Online

Beware!: A Multimodal Analysis of Cautionary Tales in Strategic Cybersecurity Messaging Online

Shalin Hai-Jew
Copyright: © 2019 |Pages: 40
ISBN13: 9781522579090|ISBN10: 1522579095|EISBN13: 9781522579106
DOI: 10.4018/978-1-5225-7909-0.ch083
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MLA

Hai-Jew, Shalin. "Beware!: A Multimodal Analysis of Cautionary Tales in Strategic Cybersecurity Messaging Online." Multigenerational Online Behavior and Media Use: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2019, pp. 1552-1591. https://doi.org/10.4018/978-1-5225-7909-0.ch083

APA

Hai-Jew, S. (2019). Beware!: A Multimodal Analysis of Cautionary Tales in Strategic Cybersecurity Messaging Online. In I. Management Association (Ed.), Multigenerational Online Behavior and Media Use: Concepts, Methodologies, Tools, and Applications (pp. 1552-1591). IGI Global. https://doi.org/10.4018/978-1-5225-7909-0.ch083

Chicago

Hai-Jew, Shalin. "Beware!: A Multimodal Analysis of Cautionary Tales in Strategic Cybersecurity Messaging Online." In Multigenerational Online Behavior and Media Use: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 1552-1591. Hershey, PA: IGI Global, 2019. https://doi.org/10.4018/978-1-5225-7909-0.ch083

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Abstract

Cautionary tales are structured stories that describe protagonists who are faced with critical decisions and often take wrong turns and suffer for it, sometimes irretrievably; these tales warn people of dangers. In cybersecurity communications, cautionary tales are an integral part of the strategic messaging. This chapter explores the uses of multimodal cautionary tales in strategic cybersecurity communications, in a convenience sampling of the following: mass-scale search terms, academic and mass media text sets, social imagery, related tags networks, and social video. This work identifies their strengths and weaknesses in suggesting methods for promoting personal cybersecurity safety. Some suggestions for higher efficacy in cybersecurity cautionary tales are suggested, in light of the advent of the Fourth Industrial Revolution.

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