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Green Marketing Initiatives and Sustainable Issues in Hotel Industry

Green Marketing Initiatives and Sustainable Issues in Hotel Industry

Neeti Kasliwal, Srishti Agarwal
Copyright: © 2019 |Pages: 18
ISBN13: 9781522579151|ISBN10: 152257915X|EISBN13: 9781522579168
DOI: 10.4018/978-1-5225-7915-1.ch026
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MLA

Kasliwal, Neeti, and Srishti Agarwal. "Green Marketing Initiatives and Sustainable Issues in Hotel Industry." Green Business: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2019, pp. 512-529. https://doi.org/10.4018/978-1-5225-7915-1.ch026

APA

Kasliwal, N. & Agarwal, S. (2019). Green Marketing Initiatives and Sustainable Issues in Hotel Industry. In I. Management Association (Ed.), Green Business: Concepts, Methodologies, Tools, and Applications (pp. 512-529). IGI Global. https://doi.org/10.4018/978-1-5225-7915-1.ch026

Chicago

Kasliwal, Neeti, and Srishti Agarwal. "Green Marketing Initiatives and Sustainable Issues in Hotel Industry." In Green Business: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 512-529. Hershey, PA: IGI Global, 2019. https://doi.org/10.4018/978-1-5225-7915-1.ch026

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Abstract

With the fast degradation of the environment and changing lifestyle of the consumers, the companies have started moving towards the concept of green marketing. Although green marketing has been able to address concerns of green consumers but as anticipated has not shown much expected results from companies as well as from mainstream consumers' acceptance level. This chapter is an attempt to draw attention towards sustainable issues in hotel industry, what are the opportunities' and challenges' the hotels are facing with respect to green initiatives and how successful the present companies are in incorporating the green practices. The authors conclude the chapter giving the focus on future research directions in green marketing and green practices to be followed by hotel industry.

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