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Green Consumption: A Study to Understand Consumers' Organic Food Consumption

Green Consumption: A Study to Understand Consumers' Organic Food Consumption

Ozan Kaya, Feridun Duman
Copyright: © 2019 |Pages: 20
ISBN13: 9781522580638|ISBN10: 1522580638|EISBN13: 9781522580645
DOI: 10.4018/978-1-5225-8063-8.ch019
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MLA

Kaya, Ozan, and Feridun Duman. "Green Consumption: A Study to Understand Consumers' Organic Food Consumption." Urban Agriculture and Food Systems: Breakthroughs in Research and Practice, edited by Information Resources Management Association, IGI Global, 2019, pp. 376-395. https://doi.org/10.4018/978-1-5225-8063-8.ch019

APA

Kaya, O. & Duman, F. (2019). Green Consumption: A Study to Understand Consumers' Organic Food Consumption. In I. Management Association (Ed.), Urban Agriculture and Food Systems: Breakthroughs in Research and Practice (pp. 376-395). IGI Global. https://doi.org/10.4018/978-1-5225-8063-8.ch019

Chicago

Kaya, Ozan, and Feridun Duman. "Green Consumption: A Study to Understand Consumers' Organic Food Consumption." In Urban Agriculture and Food Systems: Breakthroughs in Research and Practice, edited by Information Resources Management Association, 376-395. Hershey, PA: IGI Global, 2019. https://doi.org/10.4018/978-1-5225-8063-8.ch019

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Abstract

The main purpose of this chapter is to reveal the profile of organic food consumers and the factors that affect consumers' motivation for organic food consumption as being one of the most important aspects of green marketing and green consumption. Therefore, this study first dealt with green consumers and green consumption and then, organic food consumption and the state of organic food market were evaluated and finally, an empirical research was conducted with 393 respondents in order to better determine the consumers of organic food consumption in Turkey. According to the findings, four motivations were found in influencing the behavior of organic food consumption. These are: health, ecological and social welfare, sensory appeal and natural contents. More specifically, this research reveals that those that have children participated in this research frequently consume organic food.

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