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Information Technology Acceptance across Cultures

Information Technology Acceptance across Cultures

Amel Ben Zakour
Copyright: © 2009 |Pages: 22
ISBN13: 9781605660523|ISBN10: 1605660523|EISBN13: 9781605660530
DOI: 10.4018/978-1-87828-991-9.ch011
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MLA

Zakour, Amel Ben. "Information Technology Acceptance across Cultures." Human Computer Interaction: Concepts, Methodologies, Tools, and Applications, edited by Chee Siang Ang and Panayiotis Zaphiris, IGI Global, 2009, pp. 132-153. https://doi.org/10.4018/978-1-87828-991-9.ch011

APA

Zakour, A. B. (2009). Information Technology Acceptance across Cultures. In C. Ang & P. Zaphiris (Eds.), Human Computer Interaction: Concepts, Methodologies, Tools, and Applications (pp. 132-153). IGI Global. https://doi.org/10.4018/978-1-87828-991-9.ch011

Chicago

Zakour, Amel Ben. "Information Technology Acceptance across Cultures." In Human Computer Interaction: Concepts, Methodologies, Tools, and Applications, edited by Chee Siang Ang and Panayiotis Zaphiris, 132-153. Hershey, PA: IGI Global, 2009. https://doi.org/10.4018/978-1-87828-991-9.ch011

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Abstract

This chapter introduces national culture as a possible factor accounting for the differences in information technology adoption and use between countries. Based upon culture theory and the technology acceptance model (TAM), the author offers a conceptual model aiming at better understanding IT acceptance across countries of different cultures. It has been argued that six value dimensions—individualism/collectivism, power distance, uncertainty avoidance, masculinity/ femininity, high/low context, and polychronism/ monochronism—act as moderators of the TAM relationships. Furthermore, the author aims at helping IT designers and IT managers all over the world to understand why certain national cultural values may be congruent or not with the IT to be designed or implemented.

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