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Diversity and Inclusion: How to Avoid Bias and Social Media Blunders

Diversity and Inclusion: How to Avoid Bias and Social Media Blunders

Shelly Black
Copyright: © 2019 |Pages: 19
ISBN13: 9781522580973|ISBN10: 1522580972|ISBN13 Softcover: 9781522592259|EISBN13: 9781522580980
DOI: 10.4018/978-1-5225-8097-3.ch007
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MLA

Black, Shelly. "Diversity and Inclusion: How to Avoid Bias and Social Media Blunders." Social Media for Communication and Instruction in Academic Libraries, edited by Jennifer Joe and Elisabeth Knight, IGI Global, 2019, pp. 100-118. https://doi.org/10.4018/978-1-5225-8097-3.ch007

APA

Black, S. (2019). Diversity and Inclusion: How to Avoid Bias and Social Media Blunders. In J. Joe & E. Knight (Eds.), Social Media for Communication and Instruction in Academic Libraries (pp. 100-118). IGI Global. https://doi.org/10.4018/978-1-5225-8097-3.ch007

Chicago

Black, Shelly. "Diversity and Inclusion: How to Avoid Bias and Social Media Blunders." In Social Media for Communication and Instruction in Academic Libraries, edited by Jennifer Joe and Elisabeth Knight, 100-118. Hershey, PA: IGI Global, 2019. https://doi.org/10.4018/978-1-5225-8097-3.ch007

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Abstract

The academic library profession has discussed the importance of diversity and inclusion, but has yet to explore their intersection with social media marketing. Given changing demographics and an increase in activism on college campuses, libraries must produce social media content that resonates with underrepresented groups. This chapter introduces strategies for effectively incorporating diversity and inclusion into social media and advice on avoiding mistakes. The author examines social media use at her library and lessons learned from a campaign that received criticism. The chapter concludes with challenges to practicing diversity in social media, including recruiting diverse staff and discrimination that emerges from new social media technologies.

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