Welcome to the InfoSci Platform
Reference Hub1
Strengths and Limitations of Social Media Analytics Tools

Strengths and Limitations of Social Media Analytics Tools

Dražena Gašpar, Mirela Mabić
Copyright: © 2019 |Pages: 21
ISBN13: 9781522581826|ISBN10: 1522581820|EISBN13: 9781522581833
DOI: 10.4018/978-1-5225-8182-6.ch031
Cite Chapter Cite Chapter

MLA

Gašpar, Dražena, and Mirela Mabić. "Strengths and Limitations of Social Media Analytics Tools." Social Entrepreneurship: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2019, pp. 595-615. https://doi.org/10.4018/978-1-5225-8182-6.ch031

APA

Gašpar, D. & Mabić, M. (2019). Strengths and Limitations of Social Media Analytics Tools. In I. Management Association (Ed.), Social Entrepreneurship: Concepts, Methodologies, Tools, and Applications (pp. 595-615). IGI Global. https://doi.org/10.4018/978-1-5225-8182-6.ch031

Chicago

Gašpar, Dražena, and Mirela Mabić. "Strengths and Limitations of Social Media Analytics Tools." In Social Entrepreneurship: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 595-615. Hershey, PA: IGI Global, 2019. https://doi.org/10.4018/978-1-5225-8182-6.ch031

Export Reference

Mendeley
Favorite

Abstract

The aim of this chapter is to research and present strengths and limitations of social media analytics tools used in the financial sector. Emphasis is on the business point of view that sees the social media analytics as a collection of tools that transform semi-structured and unstructured social data into noteworthy business insight. There are two main aspects of social media analytics: the technology aspect which covers identifying, extracting, and analyzing social media data using sophisticated tools and techniques; and the business aspect which interprets the data findings and aligns them with business goals. Namely, it is simply not enough to have a social media analytics tool; the tool should be strategically aligned to support existing business goals. The chapter offers a framework for easier adoption and implementation of these tools in the financial sector.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.