MLA
Webster, Geoffrey, and Margee Hume. "Defining the Role of Social Media as a Contemporary Local Area Marketing Technique in Franchising." Social Entrepreneurship: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2019, pp. 1324-1353. https://doi.org/10.4018/978-1-5225-8182-6.ch068
APA
Webster, G. & Hume, M. (2019). Defining the Role of Social Media as a Contemporary Local Area Marketing Technique in Franchising. In I. Management Association (Ed.), Social Entrepreneurship: Concepts, Methodologies, Tools, and Applications (pp. 1324-1353). IGI Global. https://doi.org/10.4018/978-1-5225-8182-6.ch068
Chicago
Webster, Geoffrey, and Margee Hume. "Defining the Role of Social Media as a Contemporary Local Area Marketing Technique in Franchising." In Social Entrepreneurship: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 1324-1353. Hershey, PA: IGI Global, 2019. https://doi.org/10.4018/978-1-5225-8182-6.ch068
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