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Technology Acceptance Model and Stimulus-Organism Response for the Use Intention of Consumers in Social Commerce

Technology Acceptance Model and Stimulus-Organism Response for the Use Intention of Consumers in Social Commerce

Youngkeun Choi
Copyright: © 2019 |Volume: 15 |Issue: 2 |Pages: 9
ISSN: 1548-1131|EISSN: 1548-114X|EISBN13: 9781522564294|DOI: 10.4018/IJEBR.2019040105
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MLA

Choi, Youngkeun. "Technology Acceptance Model and Stimulus-Organism Response for the Use Intention of Consumers in Social Commerce." IJEBR vol.15, no.2 2019: pp.93-101. http://doi.org/10.4018/IJEBR.2019040105

APA

Choi, Y. (2019). Technology Acceptance Model and Stimulus-Organism Response for the Use Intention of Consumers in Social Commerce. International Journal of E-Business Research (IJEBR), 15(2), 93-101. http://doi.org/10.4018/IJEBR.2019040105

Chicago

Choi, Youngkeun. "Technology Acceptance Model and Stimulus-Organism Response for the Use Intention of Consumers in Social Commerce," International Journal of E-Business Research (IJEBR) 15, no.2: 93-101. http://doi.org/10.4018/IJEBR.2019040105

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Abstract

This article examined two aspects of user decision making for social commerce and suggested technology acceptance model as cognitive process and stimulus-organism response as affective process to explain the people's behaviors. Research methodology is a survey for undergraduate students, which was conducted in December 2013 on a popular social commerce site (www.ticketmonster.co.kr). In the results, first, usefulness and ease of use are shown to increase user intention of social commerce. Second, joy and pride increase user intention of social commerce, while fear decreases it.

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