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Sport Rivalry Is More Than Just “The Game”: Where We Are and Where We Can Go

Sport Rivalry Is More Than Just “The Game”: Where We Are and Where We Can Go

Rick Grieve, Joseph C. Case
Copyright: © 2019 |Pages: 23
ISBN13: 9781522581253|ISBN10: 1522581251|EISBN13: 9781522581260
DOI: 10.4018/978-1-5225-8125-3.ch010
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MLA

Grieve, Rick, and Joseph C. Case. "Sport Rivalry Is More Than Just “The Game”: Where We Are and Where We Can Go." Understanding Rivalry and Its Influence on Sports Fans, edited by Cody T. Havard, IGI Global, 2019, pp. 226-248. https://doi.org/10.4018/978-1-5225-8125-3.ch010

APA

Grieve, R. & Case, J. C. (2019). Sport Rivalry Is More Than Just “The Game”: Where We Are and Where We Can Go. In C. Havard (Ed.), Understanding Rivalry and Its Influence on Sports Fans (pp. 226-248). IGI Global. https://doi.org/10.4018/978-1-5225-8125-3.ch010

Chicago

Grieve, Rick, and Joseph C. Case. "Sport Rivalry Is More Than Just “The Game”: Where We Are and Where We Can Go." In Understanding Rivalry and Its Influence on Sports Fans, edited by Cody T. Havard, 226-248. Hershey, PA: IGI Global, 2019. https://doi.org/10.4018/978-1-5225-8125-3.ch010

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Abstract

Sport rivalry research has grown from sport fandom research. And, while sport fandom research has a strong knowledge base, sport rivalry research is still in its infancy. This chapter briefly reviews the extant literature on sport rivalry. Topics include research examining geopolitical rivalries within international football (soccer), the psychological effects of sport rivalry, schadenfreude, and the creation of the Sport Rivalry Fan Perception Scale, a measure of sport rivalry. The marketing implications of sport rivalry research are discussed and areas for future research are provided.

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