Welcome to the InfoSci Platform
Reference Hub11
City Brands and their Communication through Web Sites: Identification of Problems and Proposals for Improvement

City Brands and their Communication through Web Sites: Identification of Problems and Proposals for Improvement

José Fernández-Cavia, Assumpció Huertas-Roig
Copyright: © 2009 |Pages: 24
ISBN13: 9781605661346|ISBN10: 1605661341|ISBN13 Softcover: 9781616926212|EISBN13: 9781605661353
DOI: 10.4018/978-1-60566-134-6.ch002
Cite Chapter Cite Chapter

MLA

Fernández-Cavia, José, and Assumpció Huertas-Roig. "City Brands and their Communication through Web Sites: Identification of Problems and Proposals for Improvement." Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World, edited by Mila Gascó-Hernandez and Teresa Torres-Coronas, IGI Global, 2009, pp. 26-49. https://doi.org/10.4018/978-1-60566-134-6.ch002

APA

Fernández-Cavia, J. & Huertas-Roig, A. (2009). City Brands and their Communication through Web Sites: Identification of Problems and Proposals for Improvement. In M. Gascó-Hernandez & T. Torres-Coronas (Eds.), Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World (pp. 26-49). IGI Global. https://doi.org/10.4018/978-1-60566-134-6.ch002

Chicago

Fernández-Cavia, José, and Assumpció Huertas-Roig. "City Brands and their Communication through Web Sites: Identification of Problems and Proposals for Improvement." In Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World, edited by Mila Gascó-Hernandez and Teresa Torres-Coronas, 26-49. Hershey, PA: IGI Global, 2009. https://doi.org/10.4018/978-1-60566-134-6.ch002

Export Reference

Mendeley
Favorite

Abstract

City marketing tries to position cities in the mind of the public, although the process of creating and communicating city brands is still at an early stage of its development. One of the main tools for the communication of these brands is now the World Wide Web. This chapter describes the results of two combined studies (qualitative and quantitative) that analyzes a sample of official city Web sites. The results show that official Web sites of cities give much attention to ease of navigation, but interactivity is much less implemented, especially between users. Furthermore, some lack of attention to the communication aspects of city brands can also be found. Finally, the chapter submits a number of improvement proposals.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.