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City Marketing Goes Mobile: Use of Mobile Commerce Techniques for City Marketing

City Marketing Goes Mobile: Use of Mobile Commerce Techniques for City Marketing

Juliane Chudalla, Key Pousttchi
Copyright: © 2009 |Pages: 22
ISBN13: 9781605661346|ISBN10: 1605661341|EISBN13: 9781605661353
DOI: 10.4018/978-1-60566-134-6.ch005
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MLA

Chudalla, Juliane, and Key Pousttchi. "City Marketing Goes Mobile: Use of Mobile Commerce Techniques for City Marketing." Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World, edited by Mila Gascó-Hernandez and Teresa Torres-Coronas, IGI Global, 2009, pp. 86-107. https://doi.org/10.4018/978-1-60566-134-6.ch005

APA

Chudalla, J. & Pousttchi, K. (2009). City Marketing Goes Mobile: Use of Mobile Commerce Techniques for City Marketing. In M. Gascó-Hernandez & T. Torres-Coronas (Eds.), Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World (pp. 86-107). IGI Global. https://doi.org/10.4018/978-1-60566-134-6.ch005

Chicago

Chudalla, Juliane, and Key Pousttchi. "City Marketing Goes Mobile: Use of Mobile Commerce Techniques for City Marketing." In Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World, edited by Mila Gascó-Hernandez and Teresa Torres-Coronas, 86-107. Hershey, PA: IGI Global, 2009. https://doi.org/10.4018/978-1-60566-134-6.ch005

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Abstract

Mobile services have great potentials in different fields, so it is interesting to have a closer look of them, and about the way they can be used sensiblebly in the present; in the future for city marketing too. This chapter provides basic knowledge on mobile services, the presentation of restrictions, and opportunities of mobile devices, applications, and communication techniques, to help to understand what advantages mobile services have and for what they could be used for. The desriptions of present and possible mobile services and the three case studies inform the readers of the design of such services and help practitioners to design and implement their own successful mobile services for city marketing purposes.

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