Valuing Your Play Therapy Practice: Using What You Know to Brand and Grow

Valuing Your Play Therapy Practice: Using What You Know to Brand and Grow

Karen Taheri
Copyright: © 2019 |Pages: 31
ISBN13: 9781522582267|ISBN10: 1522582266|EISBN13: 9781522582274
DOI: 10.4018/978-1-5225-8226-7.ch002
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MLA

Taheri, Karen. "Valuing Your Play Therapy Practice: Using What You Know to Brand and Grow." Developing and Sustaining Play Therapy Clinics, edited by Erin M. Dugan, et al., IGI Global, 2019, pp. 49-79. https://doi.org/10.4018/978-1-5225-8226-7.ch002

APA

Taheri, K. (2019). Valuing Your Play Therapy Practice: Using What You Know to Brand and Grow. In E. Dugan, K. Vaughn, & K. Camelford (Eds.), Developing and Sustaining Play Therapy Clinics (pp. 49-79). IGI Global. https://doi.org/10.4018/978-1-5225-8226-7.ch002

Chicago

Taheri, Karen. "Valuing Your Play Therapy Practice: Using What You Know to Brand and Grow." In Developing and Sustaining Play Therapy Clinics, edited by Erin M. Dugan, Krystal Vaughn, and Kellie Camelford, 49-79. Hershey, PA: IGI Global, 2019. https://doi.org/10.4018/978-1-5225-8226-7.ch002

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Abstract

Developing, growing, and maintaining a sustainable play therapy training clinic involves creating meaningful contact within the clinic's targeted community. How the play therapist developing the training clinic goes about creating contact within a community reflects that clinic's overall identity or brand. Counselors are often not trained regarding business practices, brand development, or marketing in their graduate programs. This chapter focuses on providing play therapists with information regarding branding a business and tools for promoting that brand in a manner that aids in the development, growth, and maintenance of a play therapy training clinic. Ethical considerations, as well as thought-provoking questions specific for the development and promotion of a play therapy training clinic are included.

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