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Engaging Alumni in Branding, Admissions, and Recruitment

Engaging Alumni in Branding, Admissions, and Recruitment

Ankit Bansal
Copyright: © 2019 |Pages: 15
ISBN13: 9781522590736|ISBN10: 1522590730|ISBN13 Softcover: 9781522590743|EISBN13: 9781522590750
DOI: 10.4018/978-1-5225-9073-6.ch017
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MLA

Bansal, Ankit. "Engaging Alumni in Branding, Admissions, and Recruitment." New Age Admissions Strategies in Business Schools, edited by Shalini Kalia and Lubna Nafees, IGI Global, 2019, pp. 279-293. https://doi.org/10.4018/978-1-5225-9073-6.ch017

APA

Bansal, A. (2019). Engaging Alumni in Branding, Admissions, and Recruitment. In S. Kalia & L. Nafees (Eds.), New Age Admissions Strategies in Business Schools (pp. 279-293). IGI Global. https://doi.org/10.4018/978-1-5225-9073-6.ch017

Chicago

Bansal, Ankit. "Engaging Alumni in Branding, Admissions, and Recruitment." In New Age Admissions Strategies in Business Schools, edited by Shalini Kalia and Lubna Nafees, 279-293. Hershey, PA: IGI Global, 2019. https://doi.org/10.4018/978-1-5225-9073-6.ch017

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Abstract

With the ever-evolving nature of education, the functioning of a b-school and an alma mater's role in it has witnessed considerable change. B-schools today go beyond once in a while alumni get-togethers to include alumni in important decision making. The chapter examines various avenues through which a b-school leverages its alumni network specifically in its branding, admissions, and student placement efforts. Using alumni reaps benefits for the students and the schools in terms of a better connection with the school as well as the external environment. Continued association with the school has also proved to be an added advantage to an alumnus and his profile.

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