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How Do Cartoon Movies Construct Children's Consumption Habits for “Special Days”?

How Do Cartoon Movies Construct Children's Consumption Habits for “Special Days”?

Elif Esiyok
Copyright: © 2019 |Pages: 11
ISBN13: 9781522584919|ISBN10: 1522584919|EISBN13: 9781522584926
DOI: 10.4018/978-1-5225-8491-9.ch006
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MLA

Esiyok, Elif. "How Do Cartoon Movies Construct Children's Consumption Habits for “Special Days”?." Handbook of Research on Consumption, Media, and Popular Culture in the Global Age, edited by Ozlen Ozgen, IGI Global, 2019, pp. 94-104. https://doi.org/10.4018/978-1-5225-8491-9.ch006

APA

Esiyok, E. (2019). How Do Cartoon Movies Construct Children's Consumption Habits for “Special Days”?. In O. Ozgen (Ed.), Handbook of Research on Consumption, Media, and Popular Culture in the Global Age (pp. 94-104). IGI Global. https://doi.org/10.4018/978-1-5225-8491-9.ch006

Chicago

Esiyok, Elif. "How Do Cartoon Movies Construct Children's Consumption Habits for “Special Days”?." In Handbook of Research on Consumption, Media, and Popular Culture in the Global Age, edited by Ozlen Ozgen, 94-104. Hershey, PA: IGI Global, 2019. https://doi.org/10.4018/978-1-5225-8491-9.ch006

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Abstract

Cartoons, which are widely watched in childhood, are not only a means of entertainment but also a means of spreading certain ideologies, cultures, or habits. Cartoons, a product of popular culture, are also effective in determining consumption habits. From this point, a certain cartoon is analyzed in this study to see how consumption habits for special days are constructed. The sample of the study consists of a series created by Disney, Mickey Mouse's Clubhouse, and through purposeful sampling “Valentine's Day” chapter is chosen. The selected cartoon is examined through using semiotics analysis method. The findings of the current study indicated that the importance of Valentine's Day is emphasized through the use of feelings. The action of giving and getting a present is showed as a reason to become happy and the opposite situation is shown as a reason to be upset.

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