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A Hybrid Pythagorean Group Decision Making Model for Website Selection

A Hybrid Pythagorean Group Decision Making Model for Website Selection

Himanshu Sharma, Aakash Aakash, Anu G. Aggarwal
Copyright: © 2019 |Pages: 39
ISBN13: 9781522582380|ISBN10: 152258238X|ISBN13 Softcover: 9781522583196|EISBN13: 9781522582397
DOI: 10.4018/978-1-5225-8238-0.ch004
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MLA

Sharma, Himanshu, et al. "A Hybrid Pythagorean Group Decision Making Model for Website Selection." Multi-Criteria Decision-Making Models for Website Evaluation, edited by Kemal Vatansever and Yakup Akgül, IGI Global, 2019, pp. 64-102. https://doi.org/10.4018/978-1-5225-8238-0.ch004

APA

Sharma, H., Aakash, A., & Aggarwal, A. G. (2019). A Hybrid Pythagorean Group Decision Making Model for Website Selection. In K. Vatansever & Y. Akgül (Eds.), Multi-Criteria Decision-Making Models for Website Evaluation (pp. 64-102). IGI Global. https://doi.org/10.4018/978-1-5225-8238-0.ch004

Chicago

Sharma, Himanshu, Aakash Aakash, and Anu G. Aggarwal. "A Hybrid Pythagorean Group Decision Making Model for Website Selection." In Multi-Criteria Decision-Making Models for Website Evaluation, edited by Kemal Vatansever and Yakup Akgül, 64-102. Hershey, PA: IGI Global, 2019. https://doi.org/10.4018/978-1-5225-8238-0.ch004

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Abstract

The digital revolution has transformed many offline retailers to perform their business activities online, resulting in tough competition in a dynamic marketing environment. A well-built, user friendly, and attractive e-commerce website will result in high traffic intensity and eventually impact the market position of the online vendor. Over the past few decades, a number of studies have been done to predict the key determinants of e-commerce system success. This chapter considers the criteria, namely system quality, content quality, use, trust, support, personalization, and electronic word-of-mouth. Evaluating objects based on a single criterion may pose to be subjective, which have shifted these decisions towards multiple criteria, and hence has popularized the concept of multi-criteria decision making (MCDM). This chapter combines Pythagorean fuzzy analytic hierarchy process (PFAHP) and complex proportional assessment of alternatives with grey relations (COPRAS-G), under multiple decision makers, to select the best e-commerce website from five alternatives.

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