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Conceptualization and Measurement of Smart Shopping

Conceptualization and Measurement of Smart Shopping

Myriam Quinones, Mónica Gómez-Suárez, Maria Jesús Yagüe
Copyright: © 2019 |Pages: 15
ISBN13: 9781522578567|ISBN10: 1522578560|ISBN13 Softcover: 9781522593430|EISBN13: 9781522578574
DOI: 10.4018/978-1-5225-7856-7.ch011
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MLA

Quinones, Myriam, et al. "Conceptualization and Measurement of Smart Shopping." Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments, edited by Giuseppe Granata, et al., IGI Global, 2019, pp. 211-225. https://doi.org/10.4018/978-1-5225-7856-7.ch011

APA

Quinones, M., Gómez-Suárez, M., & Yagüe, M. J. (2019). Conceptualization and Measurement of Smart Shopping. In G. Granata, A. Moretta Tartaglione, & T. Tsiakis (Eds.), Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments (pp. 211-225). IGI Global. https://doi.org/10.4018/978-1-5225-7856-7.ch011

Chicago

Quinones, Myriam, Mónica Gómez-Suárez, and Maria Jesús Yagüe. "Conceptualization and Measurement of Smart Shopping." In Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments, edited by Giuseppe Granata, Andrea Moretta Tartaglione, and Theodosios Tsiakis, 211-225. Hershey, PA: IGI Global, 2019. https://doi.org/10.4018/978-1-5225-7856-7.ch011

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Abstract

The purpose of this chapter is to critically review current studies on “smart shopping” with the aim of improving the understanding of this phenomenon and suggesting future lines of research. The authors present a pioneering classification of international research on smart shopping published in the last 30 years that provides a comprehensive overview of existing knowledge. They categorize smart shoppers' traits and develop a thorough analysis of existing measurement scales, data collection methods, product categories and countries that have been objects of prior studies. Their findings highlight the need to develop cross-cultural models that consider the affective and behavioral dimensions of smart shoppers from different countries to help academics and practitioners better identify and target this customer segment.

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