Welcome to the InfoSci Platform
Travel Vendors: Best Practices

Travel Vendors: Best Practices

Copyright: © 2019 |Pages: 18
ISBN13: 9781522583950|ISBN10: 1522583955|ISBN13 Softcover: 9781522599111|EISBN13: 9781522583967
DOI: 10.4018/978-1-5225-8395-0.ch004
Cite Chapter Cite Chapter

MLA

J. Scott McDonald, et al. "Travel Vendors: Best Practices." Cultural Tourism in the Wake of Web Innovation: Emerging Research and Opportunities, IGI Global, 2019, pp.64-81. https://doi.org/10.4018/978-1-5225-8395-0.ch004

APA

J. McDonald, J. Bennett Jr., K. Merwin, & G. Merwin Jr. (2019). Travel Vendors: Best Practices. IGI Global. https://doi.org/10.4018/978-1-5225-8395-0.ch004

Chicago

J. Scott McDonald, et al. "Travel Vendors: Best Practices." In Cultural Tourism in the Wake of Web Innovation: Emerging Research and Opportunities. Hershey, PA: IGI Global, 2019. https://doi.org/10.4018/978-1-5225-8395-0.ch004

Export Reference

Mendeley
Favorite

Abstract

The private sector plays a fundamental role in tourism. This role is elaborated with specific attention to information and communication technologies. The tourism experience is disaggregated into stages and activities: pre-travel – stimulation, information gathering, planning, and execution (including booking); travel; and post-travel – posting photos and reviews and paying bills. Particularly important for vendors is the posting of reviews. Even one negative review can cost a vendor business; therefore, the management of reviews has grown by leaps and bounds. However, as Priceline.com found recently, managing reviews—positive or negative—must be done judiciously. If tourists suspect a site's reviews are less than honest, the vendor can lose important business. Best practices for vendors are forwarded.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.