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Case Study Methodology: An Analysis of Effective Methods in Business Cases

Case Study Methodology: An Analysis of Effective Methods in Business Cases

Bela Florenthal, Ashley Ismailovski
Copyright: © 2019 |Pages: 23
ISBN13: 9781522594291|ISBN10: 1522594299|ISBN13 Softcover: 9781522594307|EISBN13: 9781522594314
DOI: 10.4018/978-1-5225-9429-1.ch004
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MLA

Florenthal, Bela, and Ashley Ismailovski. "Case Study Methodology: An Analysis of Effective Methods in Business Cases." Case Study Methodology in Higher Education, edited by Annette Baron and Kelly McNeal, IGI Global, 2019, pp. 60-82. https://doi.org/10.4018/978-1-5225-9429-1.ch004

APA

Florenthal, B. & Ismailovski, A. (2019). Case Study Methodology: An Analysis of Effective Methods in Business Cases. In A. Baron & K. McNeal (Eds.), Case Study Methodology in Higher Education (pp. 60-82). IGI Global. https://doi.org/10.4018/978-1-5225-9429-1.ch004

Chicago

Florenthal, Bela, and Ashley Ismailovski. "Case Study Methodology: An Analysis of Effective Methods in Business Cases." In Case Study Methodology in Higher Education, edited by Annette Baron and Kelly McNeal, 60-82. Hershey, PA: IGI Global, 2019. https://doi.org/10.4018/978-1-5225-9429-1.ch004

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Abstract

This chapter provides an overview of case study methodology and its applications in writing case studies. The reader is introduced to the specific procedures that are implemented when developing a case study for educational purposes. The methodology discussed here is comprised of three parts: secondary data analysis (external and internal sources), qualitative data collection and analysis (e.g., in-depth interviews and observation technique), and quantitative data collection and analysis (e.g., surveys and questionnaires). After describing each method, the authors provide specific examples from published business cases to cement reader's understanding of how to successfully develop that method.

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